Category Archives: Snacks

Is HPP Juice Worth Your Gold?

Evolution Fresh Hits HonoluluJust a year after receiving my Starbucks Gold Card, recently the  company emailed me that my Gold rewards status had fallen back to green and I had “lost all my Stars.” Dear Me! 

A life-long coffee lover, I stopped drinking coffee around the time I began practicing a mostly raw vegan diet, though I still enjoy the aroma and the occasional sip of coffee while borrowing Starbucks’ internet.

Recently, when Evolution Fresh juices arrived on Starbucks’ shelves in Honolulu, I thought I had found a new way to restore my coveted “Gold” status: Juice!

I wrote about Starbucks acquiring Evolution Fresh a couple years ago for its Cold-Pressed and High Pressure Processing (HPP) juice technologies. In addition to Evolution Fresh, there are many other national brands using HPP, such as Suja Juice (carried by Whole Foods), and more to come!

What is Pascalization?

At first I thought “HPP” was something new, but when I learned that another term for HPP was “Pascalization” (named after 17th century French scientist Blaise Pascal) I knew it must be pretty old!  Continue reading